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Why Use Augmented Reality in Your Warehouse or Distribution Center While most everyone has heard of an augmented reality (AR) eyeglass-type product, many have only seen it being used for consumer applications. Now, the trend is to use this technology commercially; for the logistics industry, there are many potential use cases in a warehouse. First, let’s discuss the basic definition of AR, then we can dive a little deeper into how this innovative piece of technology could potentially be used in a warehouse. It is important to distinguish AR from virtual reality (VR). VR is complete immersion in a virtual world – with no outside stimulus. VR is much more common and is mostly used in gaming and entertainment. AR is technology that alters what the wearer sees in his/her reality. Aeronautics and automotive manufacturers have been implementing AR with heads-up displays for years now, but wearable AR technology has seen slower development and adoption. In the future, we will be seeing more